Our Mission

Reconnecting Asia with Nature

Project C:CHANGE is a social enterprise and media platform dedicated to creating awareness about environmental degradation, climate change and conservation. Founded in 2010 by Sean Lee-Davies, Project C:CHANGE engages media and celebrities to help elevate people’s consciousness of the natural world, while empowering local communities to protect their natural resources. We also raise funds to donate to charities through art sales at sponsored high-profile celebrity and media events.

Participating Celebrities


Jennifer Tse

Hong Kong Actress and Model

Coming from a well-established showbiz family, Hong Konger Jennifer Tse has carved out an impressive modelling and acting career, appearing in successful ad campaigns as well playing lead roles in a number of feature films. A keen sportswoman and nature-lover, Jennifer is known to combine her skills with these passions, working with notable institutions such as WWF and Shark Savers. Jennifer’s face has graced numerous publications, including China Vogue, Harper’s Bazaar and Cosmopolitan. She’s also been a brand ambassador for Samsung, and has represented Van Cleef & Arpels, L’Oreal, Catier and Estée Lauder Hong Kong.


Gaile Lok

Model, Actress, Designer

Part Chinese and part Vietnamese, Gaile Lok was born in Macau and moved to America when she was 7 months old. There Gaile started her modelling career at the tender age of 14, and has accumulated quite the resume since she came to Hong Kong over a decade ago. She’s been a cover model for Elle and Marie Claire, spokesperson for Shiseido, and was walked the runways at New York Fashion Week. Gaile divides her time between Bali, San Francisco and Hong Kong. She studied fine arts at university, and in 2013 launched her jewellery line Smoky Ross by Gia.


Mia Kang


Of Korean-British descent, Mia Kang grew up in Hong Kong and was discovered at the age of 13. Since then, Kang has been featured on the cover of Elle and Harper’s Bazaar in Hong Kong, but her distinctive look is fast gaining international traction. In 2015, she was the face of Max Mara and recently featured in Sports Illustrated.
She shot a campaign for Chanel lipstick at Coco Chanel’s Parisian apartment, and was chosen by supermodel Gaile Lok to front her jewellery brand Smoky Roses. Mia recently moved to New York to continue pursuing her career and work on a food and beverage project with her brother Malcolm.


Jocelyn Luko-Sandstrom

Actress, Model, MC and TV host

Jocelyn Luko was born in Hawaii, USA. She is half Japanese, as well as Austrian, Irish and French. At 15, she was scouted by Tokyo’s top modelling agency, and her professional career took off. Since then she has worked and lived in 12 different countries and is now a top model, actress and DJ. Jocelyn is also a certified practitioner of neuro-linguistic programming, Ericksonian hypnosis, Millennium Method, Yuen Method™ and a pilates instructor.


Mikki Yao

Model, Celebrity, Actress

Shanghai-native top model, celebrity and actress Mikki Yao has made quite a name for herself across Asia, and is a regular on the high fashion and social scenes. She has also graced numerous magazine covers, endless editorials, and has walked the runway for a wide variety of designers. Her modelling career started at the age of 16 in Shanghai. She is a regular columnist for a number of Chinese magazines, writing on modelling, makeup tips, lifestyle tips, fashion ideas.


Anthony Sandstrom

Model, TV Host, DJ and Actor

Anthony Sandstrom was born in Toronto, Canada and is of North American and Indian descent. Married to Jocelyn, Anthony is also multi-talented, and is a professional DJ, TV host, model, actor, performance coach, business-owner and philanthropist. He is also an outdoor sports and motocross fanatic. After a life-changing trip to Nepal in 2007, Jocelyn and Anthony opened a school for underprivileged children. The couple also run the organisation Simple Pure Health together.

Rosemary Vandenbroucke

Model, Singer, Actress

Industry veteran Rosemary – one of Hong Kong’s best-known faces – joined Project C:Change’s eco / adventure TV series Adventures to the Edge (TVB Pearl) for the climb up Mt. Kilimanjaro in Africa.

Join Us

Be The Change. Be a C CHANGER.

Join the Project C:Change community – get updated on our latest news, events, initiatives, and more!

Meet Our Founder

Sean Lee-Davies

Artist / Entrepreneur / Broadcaster & Conservationist

Sean was formerly Editorial Director of Asia Tatler’s 15 magazines across the region. During that time Sean interviewed and photographed some of most famous personalities in the world including Marc Jacobs, Keanu Reeves, Leonardo Di Caprio, Matthew Mcconaughey, Catherine Zeta-Jones and David Beckham. He has also interviewed and photographed some of China’s biggest names in business & culture such as Zhang Ziyi, Yao Ming, Jackie Chan & Donnie Yen.

Sean is an award-winning TV producer and through his production company Activis Media, Sean has written, directed, produced and hosted feature documentaries and TV shows for National Geographic, Channel News Asia and TVB. In 2014, Sean was the Host and Executive producer of hit TV show ‘Tycoon Talk’ where Sean interviewed eight of Hong Kong’s most high profile billionaires and business leaders. He has also MC’d at several charity events in the region as well as for high end clients such as Breitling, The Marina Bay Sands, Forevermark, The Venetian Macao and the Asia Tatler Ball.

Sean also runs a non-profit organization called Project C:CHANGE, an environmental initiative that raises funding and awareness in Asia. In 2015, Project C:CHANGE will be raising awareness and funds to combat endangered wildlife trade through a major visual arts exhibition that will travel throughout Asia. This exhibition will be accompanied by a new conservation TV show to be broadcast in 2015 on TVB.

Partner Organisations

Project C:CHANGE wold like to thank to our generous partners and organisations we’ve worked with before:

liang yi logo
EC logo

Charities We Support

Project C:Change primarily helps raise funds for local African charities on the ground. Their footwork is essential in keeping endangered animal species alive, particularly elephants, rhinos, and big cats like lions, tigers, and cheetahs.